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Qualities of a Good Marketing Plan Marketing is itself a strategy and so no marketing plan is completely fool-proof. For any marketing strategy to be effective, it should be able to convert some customers and for this to happen there are some important qualities to be kept in mind. For any plan to be effective and successful, it has to be first implemented. Here are five qualities proving its abilities in the marketing strategy. Product focus is not simple as it always is focused towards the market. This implies that the product shall vary according to the trend, age and gender. Take an example of working class women in different ages, what a woman in their 50’s would prefer to wear is not what a woman in their 20’s desire. when the product to be marketed is shoes, shoe how the short women could appear taller in them to make the campaign to be effective. The market focus should be defined. To be frank about the issue on market focus, it is very hard to please everyone and the moment a strategy tries to achieve this, it will only amount to losses. When it comes to market focus, make sure that the trending fashion as well as sex and age of the market is clearly articulated. It is very easy for a marketer to identify what kind of likes their target audience has when they focus on it. purchasing power of the targeted audience should also be considered. Sometimes the market may need to be strategically divided especially when the target audience has diverse taste.
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Any product to be marketed should be quantifiable in terms of numbers. All details whether major or minor should be considered because no information is too invaluable. The strategy should be measures in order to make it possible to determine the return on investment.
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In order to achieve better results from your strategy, it should be accountable as well as show some level of responsibility. each individual in the marketing team should have a specific role to achieve as well as results to be seen. Most of the times, keeping a keen eye on an individual’s accountability ensures that they achieve all what was allocated to them to be achieved. Achievers should be rewarded while failures should be reprimimanded. a good marketing plan requires absolute commitment of all involved. Commitment of all involved should be in perspective for a marketing plan to be considered to be good. Every person has to know their job and always be aware of their outcome. A marketing strategy is a planning process and an effective marketing plan handles everything from tracking performance to setting goals and measuring the units quantifiable.